In the holiday season of 2018, a client of mine wanted to start her Online Shopping venture. Her business approach was to start the shop in a physical store for up to 6 months to gain exposure and then transfer the operations online. A holiday bazaar became the opportunity for this venture to start.

 The concept of this video uses familiarity marketing by animating a vector of a famous local place and then generating curiosity and intrigue about the brand.

This short video teaser was advertised widely targeting the local audience. The brand later on continued to operate using its Facebook page and Marketplace as its main platform.

I designed the interior of the bazaar tent, all marketing multimedia, and overall brand.