Emperor Cement was one of my brand development and packaging design projects.

The audiences of this advertisement are local hardware stores for reselling and contractors who are working on big private and government projects. Having worked with a construction company, I’ve known that what’s more important for our target audience are not brands but certifications and testing results.

That is why I’ve highlighted it to cement its credibility. Sales of Emperor Cement were always high and stocks were always the problem, this ad was to communicate that our cement is now available for purchase.