META Video Advertisements

After the Covid-19 pandemic, OBPO Managed Services was bouncing back to the outsourcing playing field. After acquiring several clients, another objective had followed and that was to hire the right people for the new accounts.

To amplify their recruitment efforts, they invested in an 8 month recruitment marketing contract. The project was to produce video and image advertisements and launch and manage META Ad campaigns. I was able produce 8 video ads and 16 image ads. While I certainly made creative liberties in some, most of the content are based on the OBPO recruitment team recommendations. Following the best practices for META ad videos, they are all customized in length and dimension.

The Best Thing

We wanted to focus on the brand that OBPO wanted to portray, which was a fun and vibrant workplace that strives to give their employees work and life balance — a workplace that’s jolly and lively.

The concept for this ad is to take the top positive attributes that OBPO is selling which our target audience are seeking, write it into something that’s short and easy to hear for our talents to say, add colorful animations that reflect the branding, and a  popular meme for entertainment.

This was launched with a general audience targeting with an objective of maximizing reach as a part of brand exposure campaign.

• Role:
  • Conceptualization
  • Script and Footage
  • Editing and Animation

Sales Experience

By collaborating with the recruitment team of OBPO, I get to design my content based on their objectives. Their recruitment manager have observed that a big portion of applicants that a client approved for hire are individuals with sales experience so I’ve launched an ad set targeting those with sales experience .

• Role:
  • Conceptualization
  • Photoshoot
  • Editing and Animation

Spanish CSR

Closing a deal on an account that requires Spanish speaking customer service representatives, OBPO recruitment team had another challenge and big shoes to fill in.

As a company that’s based in the Philippines, finding individuals with the right experience and fluency in the language was difficult. This time, we’ve added new locations to target, such as major cities. I’ve also took the initiative and requested to increase the overall advertising budget for a wider reach.

• Role:
  • Conceptualization
  • Editing and Animation

Stressful Workplace

Stress(Ces) Drilon has been used as a gay slang in Filipino Pop Culture. A Milk Tea company just published an advertisement where she was having a bad day in hysterical proportions and the milk tea drink was the solution.

Observing how it was a big hit in social media platforms, I’ve used that exposure to launch a video ad that relates to the original concept days after it was posted.

The deconstructed video suggests that if Milk Tea drink is not solving the stress, maybe changing companies/careers would be and OBPO Managed Services is the new solution.

• Role:
  • Conceptualization
  • Editing and Animation